"Are You Ready To Start Growing Your Professional Practice Quickly and Profitably?"

"Let me show you 8 Proven
Business growth strategies tailor-made for professional advisers just like you"

My name is Rob Cuesta, and I want to talk to you about how to grow your practice.

When I joined the accountancy profession in 1991, the word was very different from how it is today. In 1991, professional advisers didn't market their services.

They expected clients to come looking for them. Indeed, a former managing partner of Price Waterhouse famously declared that the firm would advertise "over his dead body".

And many professionals - accountants, lawyers, consultants - still feel the same.

But the world has moved on. And the professions have to keep up.

In 2002, after 11 years working first as an accountant and then as a management consultant, I left the Big 4 firm I was working for and set up my own consulting firm.

The first few years were a struggle, just as they are for many new professional practices. And indeed for well established firms too.

And let's face it

"The Credit Crunch made things harder for professional firms"

According to Key Note in 2010, out of more than 33,000 accounting firms in the UK, almost a third had turnover less than £50k (approx. $80k). A further third had turnover between £50K and £100K ($80k-$160k).

Fewer than one in six firms (16.2%) made more than £250,000 ($400k). And only 3.8% reached £1m and beyond ($1.6m).

Worse still, fee income dropped 3% in 2009, and was only expected to "have stabilised" in the first half of 2010

Other professions fare no better, with the Law Society reporting a drop in fees of 6.5% in 2009, and an increase in fee income of only 0.2% across the profession in 2010.

So the harsh truth is

"It's hard to grow a professional practice"

And I know from personal experience what "hard" looks like.

After all, it took me three years to reach £100,000 in my own practice.

Is it taking longer than you'd expected to grow your fees to what you'd like them to be?

I know the credit crunch hasn't helped, but the professions have always seemed relatively "recession proof". After all, many of the services professional advisers provide are essential to our clients.

But it's precisely that characteristic that makes it so hard to grow your practice profitably.

When clients need your services but don't necessarily want them, you have to give them a really good reason to pay you anything over the market rate. And when you're charging market rates you're just another professional in a sea of undifferentiated advisers.

We can show you how to lift your services out of the glut of lookalike offerings and create something that your clients will seek out and willingly pay more for.

Have you found yourself working harder, just to maintain your fees?

We "all" do it, don't we? "Everyone" charges by the hour in the professions, don't they? It's a well-worn business model. But it's a model that was created in the Victorian age, and that's where it belongs. In the knowledge economy, trading hours for money no longer makes sense.

And it's holding you back.

When clients start to demand lower fees its easy to fall back on working longer hours to make up the shortfall. But eventually you run out of hours to sell. And taking on another fee earner can seem like a risky proposition.

So firms get stuck.

They find it hard to break through the £50k barrier (one fee earner). And then they hit the £100k barrier (two fee earners).

We can show you how to leapfrog your practice to the next level of earnings.

Do you resent the time and money it takes to market your practice, when the results seem so unpredictable?

If you hate the thought of marketing and sales, you're not alone. And let's face it, the chances are you were never taught how to market your services as part of your training (I know I certainly wasn't taught it as part of my accountancy training!).

So if you're doing things you don't like doing, and you're not really sure what you're supposed to be doing anyway, what happens? People make mistakes.

They put their time and energy, and above all money, into activities that may or may not have the intended effect.

And then, when it doesn't work, they decide "marketing" is a waste of time and money.

Well let me tell you, when I figured out how to market my services properly my fee income grew to six figures in a matter of months.

"What Would It Mean For Your Practice
If EVERY Fee Earner Had
a fee base in excess of £100,000?"

These days I have two practices, with clients around the globe.

In my corporate work, my clients include one of the Big 4 accounting firms, global banks HSBC and ABN Amro, software giant Microsoft, and several UK Government departments.

But I also work with dozens of service professionals like you, helping them to grow their own six figure fee bases.

And now I want to take everything I've learned about growing a thriving professional practice and teach you how I did it.

"So I'd like to Give you a gift"

I want to share with you the exact techniques that I used to grow my practice.

The exact techniques I now teach my professional clients.

That's why I wrote my book, "More Clients, More Money, More Time". And I'd like to give it to you. At no cost.

All I ask is that you give me your email address (so I know where to send it).